Oscar Carrasquillo

Oscar Carrasquillo

Dynamic blend of multi-cultural intelligence, forward-thinking leadership


Oscar: Steering GIEM's Sales, Marketing, and Technology Practice as Managing Director with Twenty Years of Expertise


Oscar's professional journey has been defined by a dynamic blend of multi-cultural intelligence, forward-thinking leadership, and unrivaled business acumen with transformative growth in businesses across the US, EU, APAC, and Latin America. He has a unique blend of private equity-backed, startup, expansion, turnaround, hypergrowth, and Fortune 100 experience, and consistently drives sales and operations teams toward enhanced revenue, profit, and competitive edge.
Oscar's extensive experience covers all facets of multi-unit, direct, indirect, wholesale distribution, SaaS, AI, and outside sales, demonstrating his ability to adapt to various industries. He is a profit-driven, innovative, and proven senior executive who skillfully balances strategic thinking with practical implementation to produce exceptional results.



Here are some of Oscar's most notable achievements:


  • Led global distribution growth to over 118 countries with strategic partnerships, yielding enterprise-best YOY growth of 23% for the leading luxury manufacturer of travel products.
  • Launched Vonage's U.S. national distribution strategy delivering franchise record sales. Achieved YOY sales growth rate of 57%.
  • Launched, developed, and led 22 markets in Costco across North America spanning from Puerto Rico to Hawaii in 9 months, posting record sales and profitable within 120 days of launch.
  • Achieved accelerated year-over-year growth rate of 1,050% (start-up) valued at $79.9M in sales; triggering continued growth the following year of 53% with $110.8M in sales; and 7% growth following year at $120.5M.
  • Co-created, implemented, and managed first diversity (Spanish & Asian Languages) sales strategy for AT&T Wireless Virtual Channels (Inside Sales & ecommerce).
  • Leveraged Artificial Intelligence (AI) to create a recommendation system that increased cross-selling revenue by 26%.
  • Restructured wireless LOB to deliver best direct margin in carrier’s 3-decade history and 2022 EBITDA +13%.
  • Implemented operational excellence strategy that improved audit scores yielding perfect audit scores in Q4 2022.


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